Google Makes Us Dumb. You Won’t Believe What Happens Next

When Google was founded in September of 1998 it’s mission was simple enough: “to organize the world’s information and make it universally accessible and useful”. They did this by creating what we now know as the PageRank algorithm, but was first called “BackRub“, in an attempt to create a better search engine than what AltaVista, Ask … Read more

How To: Lower Your Bounce Rate in Google Analytics

When faced with a no-win scenario you need to ask yourself “What Would James T. Kirk Do”? The answer, of course, is that you change the rules of the scenario in order to achieve your goal. Last fall I gave this blog a much needed makeover. I had a few goals in mind. One of … Read more