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Un-SQL Friday: Branding

Un-SQL Friday: Branding

Today is the first Un-SQL Friday, the brainchild of @MidnightDBA. The original post can be found here

While in Seattle for the PASS Summit I decided to get my freak on FreeCon with Brent Ozar. Part of the seminar had me take part in an exercise about branding. Brent talked about our “brand wheel” and asked for each of us to write down three words that we wanted people to think of whenever they thought about us. Since I was fairly certain that “bacon” is already one of them, I went with these three words:

  • Knowledgeable
  • Capable
  • Passionate

I may not have ever held a job that has had the word ‘marketing’ in the title, but I would like to believe that over the past four years I have been able to market myself and build a brand that represents those three words. As part of the brand wheel you would next branch off into other words that help describe the three main words and then go from there. The idea is that everything you do, every appearance you make, every action you take in public should always going to tie back to words in your brand wheel.

If you are thinking about getting started with blogging, or are thinking about starting your own business perhaps as a consultant, then you need to sit down and think about the brand you want to market. Start with whatever words come to mind and spend some time thinking about the actions you need to take in order for others around you to think those same words about you.

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  • I keep hearing lots of positive notes from Brent’s Freak On. Wish I had been in town early enough to look in through the window. 🙂

    • Thomas LaRock


      It was a good way to spend the afternoon, that’s for sure. Lots of good conversations which including branding.

  • Only three? Seriously?


    I’d add Unique and “PASS”ionate

    Approachable being number one on the list because I really don’t want my “adoring fans” to feel that they cant talk to me. (Not that I have “adoring fans” mind you.)

    But it is a problem I have at PASS. The people I respect the most don’t feel approachable to me…SO I tend to HIDE from them. (except Andy Leonard! I love that man!)

    See how I did that? I reached inward to find things about my heroes that I felt I didn’t want MY fans(someday) to feel about me.

    Go me 🙂

    Thanks Tom, for getting your freak on.
    I want to know more!!! What else, what else!

    • Thomas LaRock


      Thanks for reading, and thanks for the comment. I hope you will always find me approachable. And I love Andy Leonard too!

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