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Book Recommendation: Super Freakonomics

Two weeks ago I attended the first ever PASS Business Analytics Conference in Chicago. Attendees to the PASS Business Analytics conference were given a copy of Dr. Levitt's book Super Freakonomics (co-written with Stephen Dubner). After the keynote Dr. Levitt made himself available for a book signing as...

Love Your PowerPivot Mashups

This past Monday I listed out the five trends that data professionals need to be aware of and how it will impact their careers. I'm here to tell you something else: Dont just love your data, that isn't enough. You need to make love to your...

The Santa Cruz Experiment: Why You Should Care About Big Data

[This was first posted to Technorati on February 6th, 2012. You can read the original here.]I keep hearing the term "Big Data". My old-school IT instincts always makes me think of inefficiently storing two-letter state abbreviation codes inside of an nvarchar(50) field because that's the default...