Business Analytics

Book Recommendation: Super Freakonomics

Book Recommendation: Super Freakonomics

Two weeks ago I attended the first ever PASS Business Analytics Conference in Chicago. Attendees to the PASS Business Analytics conference were given a copy of Dr. Levitt’s book Super Freakonomics (co-written with Stephen Dubner). After the keynote Dr. Levitt made himself available for a book signing as well. Of course I had him mention bacon in my(…)

The Santa Cruz Experiment: Why You Should Care About Big Data

[This was first posted to Technorati on February 6th, 2012. You can read the original here.] I keep hearing the term “Big Data”. My old-school IT instincts always makes me think of inefficiently storing two-letter state abbreviation codes inside of an nvarchar(50) field because that’s the default data type you get when creating a database table(…)