Today I want to officially announce the IS [NOT] NULL newsletter.
You may have seen me mention the IS [NOT] NULL newsletter on Twitter and Facebook in previous weeks but today I want to show off the shiny new landing page, built by the Business Betties.
I’ve mentioned before that this blog is not my full time job, so the idea of having a newsletter may seem odd. Most newsletters are part of a traditional sales and marketing campaign, designed with one goal in mind: to find a way to separate you from the dollar(s) in your pocket.
That’s not why I spend time here, writing. I write because writing feeds my soul. And lately I have been feeling that I need a way to create something that allows for more intimacy than what a traditional blogging platform provides.
My goal for creating the IS [NOT] NULL newsletter is to create a place that allows for data professionals to have better conversations. I want to help people understand that there is more to the world than the screen on their desk. I want to make this newsletter a source of information to help subscribers be ready to make that career pivot when the time comes.
As the landing page suggests, the newsletter will launch at some point in time this fall. That gives me until the morning of December 21st to get it done. I like my odds on making that deadline and I am hoping it will be sooner as I have LOTS of things I want to say to you people.
The IS [NOT] NULL newsletter will contain my thoughts on the enterprise data community and the people that build it, some links that I believe are worth sharing, a healthy dose of snark, and a place for everyone to speak their mind. This will not be a one-way broadcast, it will be a collaboration. And while I have a loose idea of the newsletter format and structure right now I also expect that it will evolve over time.
This newsletter will be a journey for all of us to take, and I am excited to get started.
Sign up to get the IS [NOT] NULL newsletter in your inbox.
